Not all marketing strategies are created equal, and what works for one business may not work for another. It’s essential for small business owners to regularly evaluate their marketing efforts to ensure they are achieving positive results.
According to BusinessDIT, A total of 71 percent of small-to-medium-sized businesses use social media to market themselves in 2023, meaning it’s very likely that your company is part of this majority, having your digital presence up and running.
Having a business website is no longer a luxury only the biggest companies can afford: now it’s a priority for any business out there. Traditional advertisements are not the only way, (or the most effective one) to engage with your customers, and only having a Facebook page is no longer enough if you want to look professional in your area.