There are no contras when it comes to having a website for your business.
But isn’t having an Instagram account enough? You might be asking yourself. Well, the truth is that yes, having your dry cleaner on social media is a great thing, but having a website is unbeatable and an essential part of the growth of your business.
In 2020, 93% of consumers searched for a local business on the internet, meaning that if you still are reluctant to have a website, you are missing tons of potential customers.
Still not convinced? Here are some more advantages of having a website for your business:
Your customers can have 24/7 access to your store/brand
And best of all, you can close your physical store at the same working hours as usual! Owning a domain allows your customers to still visit your business and check open hours, buy online products, or reach out to customer support from the comfort of their electronic devices at any time and any given moment of their day.
Finding your store 24/7 makes your business a reliable one, increasing the possibility of choosing your business over the competition.
Your business is available to the world (literally!)
Once you have a website, the whole world can access your store, meaning you get immediately more visibility just by having your business on the internet.
This broadens your chances of getting discovered by new markets in remote places or being found by a local customer who is googling where to get a pick-up and delivery service near their hometown.
It will help you understand your clients
When having a website, you also have access to the analytic back-end of your business, which will give you valuable insights into how your customers are, what they like to consume, and their shopping behavior patterns.
Having this type of information about your clients will help you strategize and offer exactly what they are looking for.
You don’t need a lot of investment to see great results
Gone are the days of over-the-top budgets in advertising. When you have a website, you don’t need to pay rent or hire staff. It’s actually cheap and easy! But it’s important to make a little investment when you are starting your own website if you want to monetize it and keep your customers coming back for more. Believe it or not, you can actually get more customers through this way than the traditional ways.
You can find great and easy-to-use website templates at Wix.com or Wordpress.com, or you can go all the way and hire a web developer to help you create your website.
Your company looks more professional
A website is what your peers, suppliers, and customers are going to see about you when they search through the internet. Your landing page shows what your business is there for, while your “about us” page gives your visitors a better understanding of what your company is all about.
This, overall, gives your business more credibility, and more respect, and it helps you become a benchmark in your niche.
Nowadays, creating a brand is even more important than the actual size of your company. And having a website is the platform to position yourself in the market, get more visibility and be the number one choice amongst your competitors. In other words, it’s the gate toward digital success.