As the old saying goes, the customer is always right. But in today’s world, being “right” isn’t enough. Customers also expect things to be convenient, meaning they expect faster, more accessible, and frictionless interactions with businesses. 

When it comes to garment care, the choice is clear: customers increasingly prefer having their clothes collected and delivered directly to their doorstep. Put simply, customers now prefer pickup and delivery instead of bringing their clothes in themselves.

According to Cleaners Monthly, about 52% of dry cleaners now offer pickup and delivery services, and on average, this channel represents 24% of their sales.

For dry cleaners and laundromats, it’s time to step up. Pickup and delivery is no longer a “nice-to-have” option; it’s a must-have service for staying competitive.

Customer Benefits

• Convenience: No need to make an extra trip. Customers schedule pickup and delivery from their phones.

• Flexibility: Services can be tailored to busy lifestyles, with recurring schedules or on-demand options.

• Time-saving: It’s a no-brainer: having someone handle pickup and delivery means you don’t have to interrupt your daily routine. That convenience is a major advantage for busy customers.

Business Benefits

For dry cleaners, pickup and delivery offer more than just customer satisfaction:

• Revenue Growth: With nearly a quarter of sales now coming from this service, businesses can tap into a new income stream.

• Customer Retention: Regular pickups build stronger, long-term relationships.

• Market Reach: Expands the customer base beyond walking distance.

How Dark Software Makes It Work

Managing pickup and delivery operations without the right tools can be a complex process. That’s where a dry cleaning software like DARK comes in, offering: 

• Route Management: Get a seamless experience and optimize driver routes to save fuel, reduce travel time, and ensure timely deliveries.

• Customer Communication: Automated SMS or email notifications remind customers of pickups, confirm deliveries, and improve transparency.

• Scheduling & Payments: Customers can easily book services and pay digitally, creating a seamless experience.

• Driver Mobile App: This ultimate tool is the all-in-one solution for streamlining your routes and completing tasks more efficiently.

DARK allows your drivers to deliver to your customers with turn-by-turn directions.

Today’s customers value convenience, time savings, and contactless service more than ever. With over half of dry cleaners already offering the pickup & delivery service, businesses that haven’t yet adapted risk falling behind.

To learn more about DARK's routing and delivery feature, contact Valeria at valeria@darkpos.com.

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