The dry cleaning industry is one that has existed for hundreds of years. Of course, it has grown and evolved tremendously, but it might still seem difficult to find ways to innovate in the dry cleaning industry.
According to the statistics portal Statista, revenues of dry cleaning and laundry services in the United States are projected to reach approximately 8.3 billion dollars this year. Since dry cleaning is a repetitive, ongoing need, this is a business with a consistent demand through the year. However, the vast majority of dry cleaning businesses haven’t been able to keep up with changing consumer demands. So what can you do to make sure your dry cleaning business is keeping up with your clients?
Become eco friendly
In the past several years, the issue of sustainability and reducing environmental impact has taken hold in the industry and new, eco friendly technology and products are now available. Finding ways to be more environmentally conscious, and showcasing it, can make your dry cleaning services more attractive to regular and potential customers. If you can show your customers through your marketing activity that you are ethical and sustainable, the value of your brand will certainly increase.
Have an online presence
You might think that a dry cleaning business has no place in social media, but you’d be surprised. For example, Facebook is an easy way to keep in touch with customers and be available for questions, it also makes it easy for clients to promote you when they’re happy with your service. It’s a very simple thing that you can do to distinguish yourself from other dry cleaning businesses in your area.
Make it easy for your clients
Consumers nowadays expect, more than ever, a strong mix of service, quality and price. At the same time, they are busier than ever so convenience will be a key aspect when choosing a dry cleaner. Pick-up and delivery is a service that has become fairly common in most big cities, but dry cleaning owners can also provide lockers that allow customers to drop off and pick up clothes at any time of the day, any day of the week. Additionally, they can offer a drive-through service during normal operating hours.
Another way to put your customer’s needs first, is creating a quick check-in process for regular clients and using email to notify them when their items are ready for pick-up. Both of these can be easily done with a POS system such as Enlite POS.
Enlite POS gives you powerful tools to make it easy to make customers feel specials. These tools will turn occasional customers into regular and loyal clientele. If you would like to have a demo or learn more about how Enlite POS can improve your business, contact us at [email protected] or calling +1 404-996-0336 (US) or +44 203-807-4601 (UK).